Learn how Rimi engaged Shoppers with an In-Store AR Game During FIBA EuroBasket 2025
How can you capitalize on major sports events by bringing the excitement and energy into physical retail stores?
During the FIBA EuroBasket Championship 2025, Hololink partnered with Rimi Latvia and agency CubeMobile to create the Rimi EuroBasket game, an in-store AR game that combined the thrill of basketball with an interactive shopping experience.
The result was a highly engaging campaign that entertained shoppers, increased time spent in-store, and proved the scalability of AR gaming in grocery retail.
The solution needed to be intuitive, fast to play, and suitable for busy store environments.
Hololink designed and developed an AR catching game that customers could access directly from the Rimi app while shopping in-store.
Once the game was opened:
To win the game, players had to:
The mechanics were easy to grasp, fast-paced, and perfectly aligned with the high-energy spirit of the championship.
The game combined simple controls with satisfying visual feedback:
Each round was short and replayable, ideal for a retail environment where players might only have a few minutes.
The numbers clearly demonstrated how AR games can scale effectively across multiple stores and reach a wide audience.
The campaign delivered strong engagement throughout the tournament:
Following the success of Rimi Basket Catch, Rimi has already launched a birthday version of the game and plans to continue developing future AR games with Hololink.
The campaign has become a strong example of how retailers can activate major cultural moments, entertain customers directly in-store and build long-term engagement through repeatable AR formats.
