Explore our Blog

WebAR on Smartphones vs. AR Headset

Find out why WebAR on a smartphone is the smarter choice when developing and publishing augmented reality experiences in 2024

The Spatial Times June 2024

The Spatial Times - Augmenting Museums; from Art to Natural History

Augmented Reality Design at Business Academy Aarhus

Digital Concept Development students at Business Academy Aarhus partnered with Hololink to explore augmented reality (AR) design. Over two weeks, they tackled two tasks: creating AR experiences for local businesses and designing an immersive experience for the renowned ARos museum.

The Spatial Times May 2024

The Spatial Times - 1 Up your AR Creations with Gamification!

Gamification in AR

Gamification in webAR experiences on smartphones can enrich and enhance the user experience in everything from museum guides and e-learning experiences to interactive ads and marketing.

Augmented Reality Games at Experimentarium

Hololink’s AR games at Experimentarium not only entertained but also educated thousands of visitors during the 6-month period they were active.

The Spatial Times April 2024

The Hololink newsletter for April 2024, focusing on generative AI for asset creation, as well as our new surface tracking feature.

Creating Assets for AR Experiences using Generative AI Tools

An introduction to creating assets for Augmented Reality experiences using generative AI.

Fake OOH - the fake news version of Augmented reality?

Mascara lashes in the subway, The Big Ben wearing a jacket, or a Barbie doll the size of a building? You’ve experienced a Fake out of home campaign.

The Spatial Times March 2024

Read about virtual try-ons, fake OOH and the future of generative AI for video creation.

Apple Vision Pro - the VR headset to rule them all or a completely new product category?

The Apple Vision Pro is a technological marvel, but what impact will it have?

The Spatial Times February 2024

Introducing the spatial times, new Hololink CEO Niels Østergaard, new website and our take on the Apple VIsion Pro

Hololink Hires New CEO with recent exit

Hololink, the creators of one of the world's best platforms for producing interactive AR solutions for marketing, have hired a new CEO with 20 years of experience to accelerate their growth.

Case Study: AR Christmas Treasure Hunt by Blackjack Promotions

An engaging AR campaign, that created a positive and magical holiday atmosphere within duty-free stores, leaving a lasting impression on both children and their families.

Case Study: Augmented Reality Treasure Hunt by Blackjack Promotions for World Duty Free and Smarties

With exceptional engagement metrics and a well-designed execution, this webAR treasure hunt is a perfect example of the power of webAR experiences.

Hololink News November 2023

Placing 3D content in your own space with our new View Model in 3D scene type.Also, get ready to create interfaces at lightning speed⚡️! And last, but not least, trigger any sound by tapping any asset.

Case Study: "Backup Ukraine" - Preserving Ukraine's Heritage Augmented Reality Experience

"Backup Ukraine" stands as a testament to the power of technology to safeguard cultural heritage during times of crisis. By combining 3D scanning and AR, this project educates and inspires users worldwide.

Top Tips for Selling AR Projects: Turning Potential into Profit with Augmented Reality Solutions

By managing expectations, creating prototypes, emphasizing solutions, simplifying the technology, and leveraging the power of in-person demonstrations, you can pave the way to making your client ready for AR.

Case Study: Augmented Reality Experience for the UNESCO World Capital of Architecture 2023

The augmented reality experience created by Hololink for the UNESCO World Capital of Architecture 2023 in Copenhagen had impressive engagement metrics, including more than 2,500 visits and a 4 minute dwell time

News September 2023 - Junctions

New features in September 2023, include multi-image tracking AR, tracking 5, 10 or 20 images at the same time. We've also updated the storyboard, the media libraries and info about a Hololink's download size.

Case Study: Eaaly's Augmented Reality Showcase for Gillie and Marc's "Love the Last" Sculpture

By merging art, technology, and conservation, this collaboration demonstrated how augmented reality can effectively engage audiences, educate about important issues, and inspire action.

7 things you should know before pitching your first AR campaign

Interactivity is the golden ticket to a successful campaign. By making the campaign interactive, you engage in a conversation with the consumer.

AR Values & Benefits for your Campaign

The top 10 benefits of AR that boost campaigns and customer engagement.

360 Augmented Reality Experiences with Hololink’s AR Editor

Learn how to create 360 AR experiences and what possibilities there are with markerless three hundred and sixty degree Augmented Reality. Add 3D content around your audience or create immersive VR like Scenes.