Attract Gen-Z
Get younger shoppers who love gamification into your store.
Increase In‑Store Customer Engagement Today!
Create in-store immersive games with Hololink. Customers play on their smartphones, explore your store, catch virtual products, join treasure hunts, and unlock rewards, driving higher engagement, footfall, and loyalty.
Brands we’ve helped get noticed
What is an In-Store Immersive Game?
An in-store AR game is an interactive digital experience customers play on their phones while physically inside your store. Using the device camera, the game places virtual products, characters, or challenges into the real environment. Customers can catch, match, collect, or discover items to win rewards, loyalty points, or prizes.
You can read the featured case studies below:
These experiences work with or without a loyalty app, and can be accessed instantly through a QR code.
How do immersive games increase customer engagement?
Hololink's interactive experiences help retailers and shopping malls alike:
Boost Loyalty
Increase use of loyalty apps and campaigns.
Highlight Products
Create games around products, brands or campaigns.
Repeat Visits
Drive repeat visits through gamified campaigns.
Memorable Experiences
Create experiences that customers talk about and share.
Increased Time
Customers spend more time in the store.
What types of games work best?
We create custom games for all types of outreach. Here are some of the most effective and popular ones.
Treasure Hunts
Customers walk through the store to find hidden virtual objects, products or campaign items. Perfect for store-wide promotions or mall-wide activations.
Catch & Match
Players catch products, logos, or themed objects within a time limit, great for quick interactions near entrances or high-traffic areas.
Multi-Game Adventures
Create a digital layer across an entire shopping center, museum or chain of stores, encouraging visitors to explore multiple shops, exhibitions and areas.
What our customers say
Hololink is an essential AR tool. Advanced but easy to use
“Hololink does all the right things, making it easy to work quickly and efficiently, while offering advanced functionality, making it an essential AR tool that I’ll be using again and again.
I’ve created AR experiences using other software, but Hololink’s interface makes it much easier and quicker to mock-up, prototype and test advanced AR compared to the competition.”
Søren Kjøller
CTO & Design Lead, CPH Live
Hololink is a very smooth experience
“Hololink was straightforward, and your support was always there if I needed anything. Overall, creating an AR campaign with Hololink was a smooth experience.”
Richard Quinn
Creative Director, Blackjack Promotions
No download and easy access
“Being able to offer an AR experience on our guests’ phones without us having to ask them to download an App has been important to our decision to collaborate with Hololink.”
Poul Kattler
Project Manager, Experimentarium
Frequently asked questions
How do AR games work inside retail stores?
Customers scan a QR code or open a link on their smartphone. Using the device camera, virtual elements appear in the real store. They catch, match, or collect items and explore the location to complete challenges.
Do customers need to download an app?
No app is required. Hololink AR games work directly in the mobile browser. They can also be embedded into an existing loyalty app if preferred.
Can AR games be geofenced?
Yes, you can restrict access to specific GPS coordinates (e.g., inside a store) or make the game accessible anywhere depending on campaign goals.
Which businesses can use AR games?
AR games are ideal for supermarkets, pharmacies, fast-food chains, malls, convenience stores, and any retailer that wants to drive engagement and footfall.
What analytics do I get?
You get real-time dashboards including users per day/hour, device type, completion rates, time spent and other custom engagement KPIs.
Let's explore Possibilities
Whether you want to explore which Creative Solution fits your client or brand, looking for a partner to make your immersive marketing dreams come true, or just curious to see our editor in action, our free 30-minute discovery call is the perfect way to start.
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